Should You Be Using Mobile as Part of Your Recruitment Strategy?

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In just one year, smartphone ownership in the U.S. grew by 16 percent, from 45 percent in 2012 to 61 percent in 2013, according to research conducted by the Pew Internet & American Life Project.

In addition to making calls, texting, using social media, and browsing the Internet, people are using their mobile devices for another important activity—looking for a new job.

In fact, job board Simply Hired recently revealed that 70 percent of job-seekers use their smartphone or tablet as a critical tool in their search, a trend that is only expected to grow.

Nearly 85 percent of people believe, that in the next five years, mobile devices will be the most common tools people will use to look for a new employment opportunity.

It’s not surprising, then, that many employers are looking to leverage the use of mobile into their overall recruitment efforts. Organizations that are considering this could see a number of real benefits:

  1. Facilitate communications. No longer being tied to a landline or desktop computer frees candidates to respond to your inquiries and provide necessary information when it’s convenient for them. This can help make for an easier and more positive hiring experience and ultimately speed up time-to-hire.
  2. Enhance the candidate experience. Busy job-seekers appreciate mobile-ready technology, like optimized career sites and applications, that respect their time. Ensuring that a candidate can easily learn more about and apply to your organization via their mobile device can help the job-seeker have more positive overall impression of your organization and typically results in a better candidate experience.
  3. Identify local talent. Global positioning system (GPS) technology can help you locate and target potential candidates in your area. Once identified, you can text them critical information like career events or employment opportunities.
  4. Save time and money. With capabilities like video-based interviewing available on a mobile device, employers no longer have to invest significant dollars in reimbursing travel expenses for a non-local candidate. Moreover, some video interviewing solutions allow for pre-recorded questions and answers, freeing up valuable time for candidates and hiring managers alike.
  5. Keep your brand front and center in a candidate’s mind. With the ability to communicate directly with a candidate via text message or “pushed” social media updates, your organization can stay top of mind with an attractive candidate.
  6. Position your brand as “ahead of the curve”. Integrating mobile into your recruitment efforts can establish you as a forward-thinking employer, especially when compared to other organizations, many of which are still tentative about using mobile. According to HireRabbit, only 13 percent of Fortune 500 companies have optimized their career sites to work on a smartphone or tablet.
[eBook] Chapter 3: Mobile: The Portable Job Search
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