3 Potential Pitfalls of Using Social Media in Your Talent Acquisition Program

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In a recent survey, more than three-quarters of employers reported that they are using social media as part of their overall recruitment efforts—a strategy that makes a great deal of sense, given that 72 percent of online adults are using social networking sites like Facebook, Google+, Twitter, and Instagram.

But while integrating social media into your talent acquisition programs can produce some important benefits , there are some potential landmines of which employers should be aware before they push “play” on recruiting via social media.

  1. Even though it does not require a significant upfront investment, social media demands significant resources.
    Any employer can set up a Twitter or Facebook account with a few simple clicks of a button, but to be an effective recruitment tool, social media requires a steady stream of content.

    Organizations should be willing to allocate the time and people needed to ensure that their social media presence is healthy and provides valuable information to their online communities.

  2. Silence can be deafening.
    If you’re hesitant or unwilling to make the commitment to dedicate the resources needed to properly maintain your social media presence, keep in mind that avoiding it altogether may not be the best option.

    Nearly half of workers believe that an employer’s social media presence is influential in choosing whether to work for that organization, so not having one could be detrimental to your hiring programs.

  3. There’s possible visibility to candidates’ protected information.
    There could be considerable potential legal liability for your organization if you happen to see information on a candidate’s profile that provides details on a federally protected class–like religion, race, age, or disability.

    If you decided to not hire a candidate—even for legitimate reasons—after viewing his or her profile, simply having viewed such protected information could leave you vulnerable to claims of discrimination.

Even with these potential pitfalls, integrating social media into your recruitment efforts could help bolster your hiring programs and better position you as an employer of choice.

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